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Burns & Bynum, CPA’s New Message: How to Thrive in Good and Tough Times

Firm’s Redesigned Website Showcases Business Consulting Capabilities

CARY, NC (March 4, 2010) - 

Burns & Bynum, CPA PA, one of the Triangle’s premier CPA firms, today announced a new marketing campaign built around its focus on helping clients grow their businesses. The campaign, called “Optimize,” captures the firm’s passion and track record for enabling clients to make the most of every opportunity.

“Every day, we help our clients understand both the big picture and the essential details, and we work to ensure that at every level, all the right pieces are in all the right places to grow their businesses. That’s what we mean by ‘optimize’,” said Lanny Bynum, a founding partner of Burns & Bynum. “Optimize is a long-term view. When done well, it allows a company to weather – and actually thrive in – the tough times and operate smartly in the good times. This is the kind of strategic thinking and business consulting we bring to our small- and medium-size business clients.”

The firm recently redesigned its website to reflect this new message and showcase its business consulting services.

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